Sales & Marketing

OVERVIEW

A career in sales can offer very exciting opportunities. The sales environment can be fast-paced, exciting and it can also be hugely rewarding personally (and financially if you are good at it!).

A role in the marketing industry can incorporate many different elements, from running promotions, to designing advertisements. A marketing role may also include some aspect of business development and sales.

Both industries are linked together as both help to generate revenue, though both offer different career paths and job opportunities.

Marketing

A career in marketing can be either in-house (marketing for one company) or in an agency (working on projects for lots of companies). An in-house role allows you to focus your attention on promoting your own company. An in-house marketing department will create the overall strategy for all marketing communications and campaigns, helping to promote the company’s products or services to its customers.

An agency differs in that you create marketing campaigns for external companies. You could be working on many different projects at any one time, and this can involve many different types of marketing (online, offline, events, PR etc), depending on the budget that has been allocated.

A career in marketing will see you use creativity to help devise new campaigns and ideas, but it also involves a lot of organisation, research and planning.

Sales

A career in sales isn’t just about making the customer aware of the product or service, it involves actively persuading them to purchase it. This can be done over the phone, on the internet or even door-to-door. Sales roles are available in many different industries, including tech, healthcare, insurance and tourism. You can also have a sales-focused career in industries such as recruitment or in the charity sector.

A career in sales can be lucrative, but it requires you to be target-driven and dedicated. The target usually involves you having to generate a certain amount of sales revenue for the company each month, which is done by selling. With a target comes commission, and this is where you can earn lots of extra money. If you meet or exceed your target you usually receive a commission payment or a bonus, which can sometimes double your wage! Some people love the idea of having a target which they can smash each month. If you don’t like the idea of a target hanging over you each month, a career in sales is not for you.

KEY SKILLS

MAJOR PLAYERS

Northern Ireland has lots of opportunities in the sales and marketing industry. With successful marketing agencies such as Jago Communications, AV Browne, Yellow Design and Origin Digital working with some huge names such as Moy Park, Deloitte and Danske Bank, a career in this industry can provide great opportunities for you to get hands-on experience in a variety of exciting projects with big brand names.

There are also opportunities for sales roles within these agencies, as some may require Account Managers to manage relationships with clients and generate additional sales through up-selling or cross-selling for example. Many different types of employers will require salespeople to work for them, from recruitment agencies such as Abacus Careers, to healthcare companies who need Business Development Executives to go out and generate business.

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